Nissan’s latest marketing stunt should stir some interest, or at least some confusion. The company will intentionally “lose” 200,000 sets of keys in bars, concert halls, and other public facilities in order to promote the Altima’s keyless ignition system. The tag attached to the keys states: “If found, please do not return. My Next Generation Nissan Altima has Intelligent Key with push-button ignition, and I no longer need these.” The campaign was created by True Agency in Los Angeles, for a reported sum of only $100,000.

It’s a unique campaign to say the least. We hope their dumping of 200,000 key rings is done in partnership with each facility, or Nissan could be in for an interesting conversation with the safety watchdogs. Users can log onto altimakeys.com or send a text message to the code on the tag to enter for prizes.

Goosey's Gabbings...

This is the ultimate contest for all of the Schneiders out there. But more than likely it will just be a prankster's day at the park when these keyrings will be used on the Altimas' paint jobs with some interesting anecdotes, I am sure.

Labels: Altima, bizarre, comedy, funny, humorous, lost keyrings, marketing, news, Nissan, odd, offbeat, offbeat news, quirky, weird